What Are the Most Important Ranking Factors to Rank Content?
To be honest, I'm somewhat new to content creation and internet marketing. However, I do own a website and have creating content, videos, and various types of websites and social media accounts as a hobby for quite a while now. And considering the amount of time I spend on content creation, it's worth the time to try to rank some of my content so it can be seen more. So, I've been researching the best way to safely rank my content on not just Google, but other platforms as well. Well... what is the best way to rank your content?
Start with good, high-quality, and consistent web content. That goes for any platform. Then, learn to optimize it for search engines and other platforms. Yoast SEO will help with this. Focus on your topic when creating content. Focus on enhancing User Experience. All platforms care about their users, so make their experience good. If you have a Website, make sure it loads very fast and uses SSL encryption. You can do this by getting really good web hosting. Honestly, good web hosting is extremely important.
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1. Content Relevance
All of the platforms are starting to focus on relevance. If your content isn't relevant to your topic, the platform's users, etc... They will not rank you or show you to the users of the platform. If people aren't interested in your content, the platforms and search engines won't show it as much. Makes sense right?
On social media, you gain authority with engagement, followers, and the amount of quality content you have. With websites, domain authority is obtained by getting links from other websites that also have authority. Websites also require having lots of good content on the topic you are trying to become an authority on.
3. Website Page Speed
If you have a website, it must load fast. Get good hosting to begin with. If you don't have good hosting, it doesn't matter how much speed optimization you do. It won't be enough if your web host isn't fast.
4. Watch Time
The amount of time users spend on your content is incredibly important. There are a lot of ways to get users to stay on your content longer. Videos are a great example of this. Videos always take longer to watch than photos. If you have a website, you can put videos at the top of your web pages and posts to help increase watch time.
Most platforms care so much about keeping users on their platform. If you help keep users on their platform by increasing watch time on your content, platforms will take a liking to you because you keep their users around. So they rank you higher. This is the same for Instagram, Facebook, YouTube, and Google.
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VIDEO SOURCE: Google Ranking Factors - Top 10 Most Important
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