Every Business Should Have a Fast Website - (Slow Website)
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Every online business should have a high quality, fast website. Period. So many online entrepreneurs have an idea that they need a fast website, but somehow don’t understand why.
If you don’t understand why you need a fast website with good content, you will likely fail as an online entrepreneur. A slow website is guaranteed failure.
The purpose of a website might vary depending on the business model. Regardless, there are a few key purposes that a website serves in nearly all scenarios.
Slow website? Get a decent host and be done with it!
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A fast website can have many great purposes on the web.
Good Experience for Your Customers
Increase Online Presence
Support for Customers
Promote your Product or Service
Rank and Appear on Search Engine Results Pages
Content Marketing (Important)
If you want a business website to function properly, it can’t be blank and it can’t be slow. So many people set up their website, then don’t put any words on it.
An empty, slow website is as worthless as a car with no engine.
Fast Websites Can Rank in the Top Search Engines (Like Google)
Ranking in search engine results by itself is a good reason to have a fast website. However, in order to do that, you have to do some work. You really can’t just set up a plain, slow website and rank on Google.
Ranking on Google is important. If you rank, it could literally mean “Now you're rich… congratulations.” I’m not kidding.
Now it doesn’t always mean that. But it’s free marketing where the USER FINDS YOU! No outreach…
The user just looks for what you have and finds it. It really is a great way to be successful in business.
Therefore, if you don't perform on search engines, future customers simply cannot find your online business when they search Google. They will find someone else. Someone else that worked hard to be found on Google search.
Remember this… The more web pages of quality web content you include on your site, the more items there are for Google to have it it’s search. Each page is a result. So more pages mean more search results. Got it?
An online business that has 500 web pages of good, quality, helpful web content, will have more possible search results, and as a result more traffic, than a slow website with only 9 page urls of unhelpful, empty web pages.
Content Quality + Content Quantity + Fast Website = Google Rank
However, there are hundreds of different factors that Google uses to determine if, where, and when you rank. Here are just a few important Google ranking factors to get you started.
Here are The Most Important Search Engines Ranking Factors
Whenever you first create your website or blog, in the beginning, work on optimizing your website for search engines and users. You have to provide a good experience to your users.
A slow website is a bad user experience. A fast website is a good user experience.
But you also have to optimize your content so Google can understand your website’s context, relevance, topics, and what’s important.
On top of that, you have to make sure that your site loads up in under 2 seconds. Does your website take forever to load? Well, search engines will not rank the website. Period.
So, get a decent web server. Not a cheap one. Then use a caching plugin.
Anymore, I only use one web host. Just use it and be done with it. Here’s a link to it.
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This web host is fast, cloud-based, will migrate your existing website for free, has a UNIQUE IP Address, and has server-side caching setup for you. It’s the best. Just get the Digital Ocean plan and it’s cheap too.
After you have good hosting, and your fast website is optimized, you should work on creating lots of high quality content. Get to at least 15 pages of long form content before you slow down.
Then, you need to start building backlinks. Does this mean you stop adding new content to your website? NO! Keep being consistent with that as well.
Try to get backlinks from other high quality, fast websites. Quality backlinks from other websites are a huge ranking factor for Google.
Question: What are Search Engines?
In brief, a search engine is a software which people use to surf the world wide web for specific websites and subject matter.
Search engines thoroughly crawl the web hunting for trusted sites, content, and data to deliver as search results to its peoples' search phrases.
Search engines also measure your website speed to determine if it’s fast or slow. It measures the website page speed for every page it crawls.
It is absolutely crucial that you have a fast website that’s crawled and indexed in the search engines such as Bing and Google.
On top of that, if you own a website or blog, you should try to rank on page one in the results for precise search phrases.
Importantly, you must be sure that you make it friendly for Google. This optimization is called Search Engines Optimization, or SEO.
SEO is one of the many factors that make things possible for a site to rank in a higher position in Google.
Two Words… Content Marketing (Super Important!)
Content marketing is among the most popular and solid strategies for improving your rank in search engines and getting visitor traffic to your site.
Setting up a blog on your website is a good approach to kick off a long term content marketing strategy.
Content marketing is simply where you focus on creating content that is helpful that people are able to discover with a search engine.
Then, market your own digital product, service, brand, or anything you want to, right with your articles.
Keep in mind that content marketing will not work if you have a slow website.
Your Online Business and How it Relates to Social Media
Social media has quickly become a very crucial component of marketing, online business, and branding.
It's important to notice that the majority of the time, a website's main goal is not to enhance or grow your social media profiles. Despite the fact that any website could possibly do that, it is certainly not typically the primary objective.
Business owners don't usually make websites for the sole reason of driving traffic to some Twitter profile.
Instead, it's in most cases vice versa. Social media is usually used to market a brand, product, or service online. Therefore, your business social media accounts ought to be used to advertise your product or service.
Certainly there are a few situations when a person might use a blog or website second-hand to their social media accounts. Notably, this gets back to a subject we have covered already. Starting a website or blog for credibility could be a great justification with regard to a YouTuber.
For instance, someone on YouTube may be fixated on enhancing their YouTube subscribers. As a result, the YouTuber might just develop a video podcast style blog or website for the unique intention of organizing their YouTube videos, personal branding, and sending traffic to their YouTube videos.
Still, this definitely is not often the scenario for the majority of various other styles of websites on the web.
Normally, online business owners create various social media accounts for the mission of Social Media Marketing.
What is Social Media Marketing to Entrepreneurs?
Social media marketing is when a person takes advantage of social media to promote a website, online business, or product.
Of course, social media is an awesome approach to showcase to your online business' target demographics with little or no cost.
While there are paid ad platforms within every single one of the different social media platforms, people are able to use social media as a cost-free advertising platform as well.
Consequently, social media marketing has grown into an essential element of almost every online business' online marketing approach.
Why People Use Social Media Marketing
Social media is truly a very good method to target your future customers, then bring those individuals into becoming part of your online audience.
Expanding your online audience just might be among the most essential pieces pertaining to setting up a successful business online.
When you begin growing your audience on social media, you should begin converting your audience to becoming customers.
Notably, social media apps are specifically crafted in a manner that makes targeting a specific demographic of people and growing your audience really convenient.
6 Of the Most Common Models of Online Business
Certainly, there are limitless types of online businesses. A number of these online businesses are truly original, yet most websites are standard and adhere to a distinctive style.
Now, let's explore a few of the more common kinds of websites and business models online.
Model #1: Purpose of Online Presence and Credibility
In some cases a website's goal is simply to just present credibility to an entrepreneur. Many people are discovering that even though they own several working online businesses, they should still own a credibility website that's just about themselves.
This can bring them credibility in online entrepreneurship. These types of sites are often extremely straightforward. The websites outline a certain entrepreneur, ventures, and sometimes even include a blog.
This is also a place for content creators to feature new projects, websites, products, and news. Likewise, businesses should build an online audience.
When you have an audience online, some of your most loyal audience members may come over to your website to look at what's new with you.
Model #2: The Blog Business Model
Blog writing can be looked at as an internet business model. Establishing a blogging site is an excellent way to build long-term online business growth and search engine rank. It likewise presents you with a very wide range of opportunities for making money.
Though blogging may be used for any type of business model to supercharge performance and visibility, it can also be used on its own as an internet business model.
Blogging websites can be surprisingly successful. There are plenty of blog websites on the internet that continually yield well over $10,000 per month.
Again, this will never happen if you have a slow website.
Model #3: Creating eLearning and Online Courses
Just one of the absolute most sought-after business models online today with online entrepreneurs is the online course business.
To do this you produce an online eLearning course to promote to other people online.
One of the reasons that this particular online model is actually sought-after is because it's a high value digital product. With this, there are zero physical products involved. Consequently, there's no shipping, storing items, or logistical planning involved.
Model #4: Sell Services on Your Fast Website
Selling your own services is popular among the most common purposes for starting a website on the internet. Seriously. There is ultimately no limit regarding what sort of online services someone could sell.
As an example, a graphic designer might start a site to market graphic services. A chiropractor can market her own community small business. Another example, a voice over professional could provide recording services.
Seriously, there are absolutely no limits in terms of opportunities and possibilities.
A few of these types of online businesses will not simply sell a service, but also accept payments right there on their web server.
Several online entrepreneurs sell their services and work on them solely from home. Remember, a slow website will hurt your sales and even credibility.
Model #5: Starting an Online Store
Making an eCommerce business or online store is extremely trendy right now. Having said that, there are some rigorous competitors in this particular industry.
When you start an eCommerce shop, your store might be competing against business giants which include Amazon and Wish.
Certainly there are a lot more factors to look at apart from merely establishing an online business and promoting it. For this particular website model, you still have to operate your busy offline business tasks.
Notably, this involves trying to keep product inventory, shipping logistics, and much more.
Bottom Line: Fast Websites are Good - Slow Websites are Bad
A slow website is a great way to make sure you fail. For any of these websites or business models to be successful, you have to have a fast website. So, make sure your website is fast.
If your website takes more than 3 seconds to load, even if your website ranks high in Google, over half of your users will leave your website before it even loads. 3 seconds…
This means that even if somehow your rank your website, it still fails. Because you have a slow website. In today’s world, users just won’t tolerate a slow website. All of the biggest, most successful businesses have a fast website.
This is why so many massive companies use the cloud hosting company I mentioned above. It’s because they know they need a fast website that’s reliable.
Video Source: Top 10 Most Important Google Ranking Factors